In September 2024, Beaufort Green opened for business from Charlie and Sam's living room. With 24 properties listed on Rightmove that day, and fueled by coffees from The River Café by Putney Bridge tube station, they had a single aim: to do things differently in a market that had grown too comfortable with doing things the same way.
Less than two years later, we're ranked the number one agency for sales agreed in Fulham and Parsons Green: ahead of every national chain and independent on the high street.
We got here by knowing these streets better than anyone, building relationships before transactions, and by genuinely caring about the people and communities we work in. Welcome to our neighbourhood.


Managing Director
Managing Director
Having spent almost 10 years working within the Fulham and Parsons Green property market, Charlie's expertise in this pocket of South West London runs deep. After working his way up from agent to Director at London's largest agency, he could clearly see what the market was missing: a trusted brand leading with honest expertise, an innovative digital-first approach, and a dedicated geographic focus.
Charlie has built his reputation on sharp negotiation, long-term client relationships and a consistent track record of outstanding results for his sellers. He educates his clients on the nuances of the SW London market, and his commitment to exceptional service means Beaufort Green’s clients feel well supported from first conversation to completion.
When he’s not closing deals and keeping Beaufort Green at the top spot for sales agreed in the area, Charlie is focused on growing Beaufort Green into the go-to agency for SW London, and leading a team that shares his passion for the local community.
Outside of work, Charlie enjoys going out for dinners and escaping London on a rare weekend off.

Co-Founder
Co-Founder
With nearly 9 years of estate agency experience and a first-class honours degree in Business Studies with Marketing, Sam believes in adding value to you, your experience and your residence. Having started his career at his family business, an esteemed estate agency based in Berkshire, he developed his sales skills and learned the ins and outs of buying and selling properties in the UK.
Sam’s invaluable insight and attention to detail is reflected in his exceptional service to clients, ensuring that they are well taken care of throughout their selling or letting journey. He prides himself on securing successful results for his clients, educating them on the SW London property market, and developing trusted long-term partnerships with them.
Sam’s natural knack for fostering motivation and leadership makes him a strong mentor for our ambitious, fast-growing team.
Outside of work, Sam can often be found in Parsons Green or Westbourne Grove. He enjoys running through Hyde Park or splitting the G at a local pub.

Head of Operations
Head of Operations
Rob brings over 30 years of senior leadership experience across property, media and education. His career has taken him from Chair of the Publishers Association for Education to Managing Director of a digital business in the education sector. Now, he brings his operational rigour and seasoned expertise to Beaufort Green, supporting his son Charlie and co-founder Sam as the estate agency scales.
As a landlord of several properties over the past three decades, Rob understands the realities of property ownership from the inside. He brings that experience directly to Beaufort Green's landlord network, offering practical, well-informed support to those navigating the lettings market.
Rob's role spans the operational backbone of the business, ensuring the team has the structure and support it needs to deliver the exceptional service Beaufort Green is known for.
Outside of work, Rob enjoys avoiding the gym, cooking and eating.

Senior Negotiator
Senior Negotiator
With a proven track record spanning years in the industry, Charlie brings a wealth of experience and a genuine passion for property to the Beaufort Green team. He’s worked with clients at every stage of their property journey, from first-time buyers stepping onto the ladder to seasoned investors managing complex portfolios, and understands the needs, pressures and priorities that come with each.
Charlie prides himself on bringing his in-depth knowledge of the market, strategic and considered approach, and a consistent ability to achieve outstanding results to his clients at Beaufort Green. He partners closely with them to ensure they are fully informed and well supported through one of the most significant decisions of their lives.
Outside of work, Charlie can be found either at Harbour Club or on Fulham’s famous triangle of pubs.

Associate
Associate
Ashley brings eight years of agency experience, and has worked his way up to sales valuer specialising in the West London market. He brings a sharp understanding of the market and proven ability to guide clients through the sales process at Beaufort Green.
His background in business, entrepreneurship and management gives Ashley an edge that helps him understand how buyers and sellers think, what motivates them, and how to bring both sides of a deal together in a well-managed, friendly manner.
At Beaufort Green, Ashley brings a breadth of experience informed by his tenure at a larger agency, coupled with the attentiveness and dedication that only a boutique agency can truly provide.
Outside of work, Ashley enjoys hitting the gym, playing padel, eating good food, and visiting new places on weekends off.

Marketing Associate, Content Creator
Marketing Associate, Content Creator
Macy joins the team with a sharp eye for content and a deep understanding of what makes property audiences stop and engage. With a background in content creation in the real estate industry, she brings sector knowledge and creative instincts to how Beaufort Green shows up across every platform.
Working closely with the wider team, Macy captures high-resolution content of our stunning properties, plans our social storytelling, and scripts scroll-stopping videos that showcase Beaufort Green’s premium inventory in the best possible light.
Macy’s distinctive creative approach, technical expertise and data-led mindset is at the heart of our agency’s day-to-day online presence.
Outside of work, Macy can be found at a pilates studio with a matcha in hand, before going out for dinner.

Photographer
Photographer
Pedro brings over 12 years of professional photography experience to the team, and specialises in shooting premium real estate projects. Using both natural light and studio setups to capture elevated interior imagery, he is dedicated to delivering high-quality work that portrays our clients’ homes in the best possible light.
Pedro's keen eye for detail and approachable personality makes him an ideal creative collaborator. He never fails to find the best angles for any home, and turns every Beaufort Green brief into a compelling visual story that brings our work to life.

Fractional Head of Communications
Fractional Head of Communications
Veena brings 8+ years of experience across journalism, corporate communications, and start-up marketing to her role at Beaufort Green, where she leads on integrated communications and founder-led marketing, working alongside Beaufort Green's co-founders to build the agency's profile and sharpen its narrative.
She runs the agency’s external communications strategy, thought leadership, and brand storytelling, helping articulate Beaufort Green’s mission and milestones to our digital audiences and growing client base.
Outside of work, Veena can be found enjoying one of Fulham’s many green spaces (with her Kindle and matcha in hand), building her communications consultancy, enjoying the theatre, or booking her next trip.

It takes decades of experience on the ground as proud residents to know things like which streets are hidden gems, which neighbourhoods are the most convenient for kids, and which period conversions have the good bones that you can settle into and truly make your own.
Working with us feels like grabbing coffee with a neighbour who knows the market better than anyone else: we’re here to share our expertise and partner with you to secure your next chapter in SW London, not sell it to you.
There’s a reason we don't do volume: we’re selective about our properties, and we’re committed to getting it right for our clients: the best price, the off-market opportunity, or just that heavenly south-facing garden.
Beaufort Green launches out of Charlie and Sam’s living room on the Fulham Road, with 24 properties on Rightmove

Beaufort Green’s first exchange, a three-bed split-level flat on Halford Road for a returning client

Moved into our first office at Pavilion Club, and hired our first team members

Charlie and Sam ran the Ibiza Half Marathon and raised nearly £3,000 for the Hammersmith and Fulham Food Bank

After a full refurbishment, we got the keys to Beaufort Green’s first office at 263 New King’s Road

Finished the first half of the year as Fulham’s top performing sales office, with more sales agreed than any other agency, according to Rightmove

Beaufort Green celebrates agency success with a day out at Henley Festival

Agency expands to cover properties in nearby Brook Green and Hammersmith, welcoming postcodes W6 and W14 into our offering

We celebrated finishing the year ranked #1 agency for sales in Fulham with a Christmas party in the Cotswolds

Relaunched our website to bring Beaufort Green’s story to life with expanded digital offerings

Whether you are buying, selling, or renting, we are here to guide you every step of the way. Tell us what you are looking for and let’s find the right solution together.
