Two Years of Beaufort Green
Two years ago, Beaufort Green began in a living room on the Fulham Road.
There were 24 properties live on Rightmove, plenty of coffee and a clear idea of what an independent estate agency in Fulham could look like.
Founded by Charlie Ince-Green and Sam Tomlinson after years working within the local property market, Beaufort Green was created with a simple ambition: to do things differently. To build an agency rooted in its neighbourhood, where good advice, strong relationships and the quality of the work came before everything else.
Two years on, much has changed.
The living room has been replaced by our home on New King’s Road. The team has grown, the collection of homes we represent has expanded and Beaufort Green has become the number one agency for sales agreed across Fulham and Parsons Green.
But the thinking behind the business remains much the same.
Local by design
From the beginning, being genuinely local has been central to Beaufort Green.
Fulham is not simply an area we operate in. It is the market we know, the streets we walk every day and the community our business has grown alongside. That familiarity gives us a deeper understanding of the homes here, the people looking to move within the area and what makes each pocket of Fulham feel distinct.
That local knowledge shapes everything from the advice we give to the way we launch and market a home. Every property is approached individually, with the focus on presenting it properly, reaching the right audience and creating a strategy around the people and property involved.
It also extends beyond the homes we sell and let. Over the past two years, we have built relationships with local businesses, schools and people across the neighbourhood, becoming part of the community we set out to serve from the beginning.
For us, being local is about more than having an office in Fulham. It is about being present, knowing the market properly and building relationships that last beyond a single transaction.
It is a more personal approach to estate agency, and one we have deliberately protected as Beaufort Green has grown.
Growing, without losing what matters
The past two years have brought new colleagues, new clients and some exceptional homes through the Beaufort Green doors.
One of the biggest changes has been the team itself. What started with Charlie and Sam has grown into a close-knit group of people across sales, lettings, marketing and operations, each bringing their own experience while sharing the same approach to how the business should feel and work.
That growth has allowed Beaufort Green to take on more, while keeping the service personal. It has also reinforced what mattered from the beginning: relationships before transactions, attention to detail and an expectation that every client should feel properly looked after.
For us, growth is about creating more of what Beaufort Green does best.
That means continuing to invest in our people, strengthen the team, raise the level of service we offer and represent more of the homes that make this part of London so distinctive, while staying true to the independence and personal approach Beaufort Green was built on.
The next chapter
There is plenty still to come.
We will continue to grow the team, develop the way we market our homes and expand our presence across Fulham and the surrounding areas. But the intention is to do so carefully, building on the relationships and reputation established over the past two years rather than changing the foundations of the business.
Most importantly, Beaufort Green would not be where it is today without the people who have supported it.
To every client who has trusted us with their home, every local business we have worked alongside and everyone who has recommended, followed or supported Beaufort Green since those first days on the Fulham Road: thank you.
Two years down. Plenty more ahead.
